Sara Cheng

Senior Manager, China Practice
Sara Cheng has over 20 years of experience in international trade and business consultancy both in China and Australia. Sara is also a widely-recognized speaker and writer on doing business with China, and co-authored the book Engaging China – The Realities for Australian Businesses.

Sara established and strengthened the strategic alliances with Chinese government agencies on national, provincial and municipal levels, including the Ministry of Commerce, Shanghai Municipal government, etc. She leveraged these partnerships to keep ahead of the market trends, identify opportunities and establish critical business contacts for Australian businesses.

Sara has assisted over a hundred Australian companies with various business models across a broad range of industry sectors to successfully do business with China through:

  • identification and assessment of niche markets and business partners
  • development of market entry strategies and business plan
  • selection and qualification on clients, distributors, agents, suppliers, manufacturing partners, joint ventures partners and merger & acquisition targets in China
  • assistance with outsourcing manufacturing to and sourcing products from China
  • in-depth and practical services for joint venture/wholly foreign owned enterprise set up and merger and acquisitions in China.

Country specialisation: Greater China region

Languages spoken: Fluent in Mandarin

Industry expertise: Professional services, medical and pharmaceuticals, information, communication and technology, consumer goods, agribusiness, cold chain solutions, electronics and machinery, transportation, construction, government tenders, etc

Education:  Master of Business Administration; BA

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