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Opportunity knocks

Release Date

22 April 2012

The Building Brand Australia Program is now underway to meet the highly anticipated need by industry to enhance Australia’s international reputation.

Global research has consistently confirmed that as a nation Australia is known more for its beauty than its brains. While Australia regularly ranks in the top three nations in the world for our natural environment, high quality of life and friendly people, we are not as highly regarded for culture, innovation, education, exports and investment.

In response to the research findings, the Australian Government committed $20 million over four years to the Building Brand Australia Program to promote contemporary Australia’s credentials as a global business partner and global citizen.

How can you contribute?

  • Sign up for the Australia Unlimited newsletter from our website.
  • Download the free iPad app.
  • Tell us your stories– visit to share your stories. The common thread is Australia: whether it is through a person’s place of birth or their experience of living, working or studying in the country, Australia Unlimited explores the contribution they are making to global issues.
  • Use the Brand - get in touch with the program directly to explore the ways you can be involved.

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