Sally Palmer

Business Adviser, Bathurst & Central West NSW
Entrepreneurs' Programme
m: 0417 277 109
Sally Palmer
Based in Bathurst, Sally is the Central West Business Adviser and works predominantly with advanced manufacturing and food, beverage and agribusiness firms.

Diverse experience, over 30 years in Australia and Europe, in start-up and established business has developed passion and expertise around strategic planning and execution.  A strong background in measurement and reporting guides a robust approach to review and response action with clear targets to deliver sustainable, profitable performance. 

Sally has particular interest in IT and digital capability, integration and security, believing an efficient IT platform is critical to growth; optimising production, operations and supply chain; minimising customer acquisition costs and extending life time value; identifying and enabling growth opportunities via product, service and business model innovation.

As Operations Manager for a Primary Health Care Provider, operating in five states, Sally coordinated major growth and new initiatives. Commercialising disruptive technology and procedures, this business brought new products and services to market. Complex marketing campaigns to 55,000+ clients; corporate sponsors included Sanitarium and Kelloggs and research partners included the Victor Chang Cardiac Research Institute.

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