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Award winning online marketing program wins international award

The Small Business Online Growth Program developed by the Marketing Consulting team and funded by the Australian Government has won Best Small Business Project Award at the 7th World Chambers Congress held in Mexico City, Mexico.

The World Chambers Congress is a gathering of Chambers of Commerce from across the world to discuss opportunities and challenges facing the global business community and to recognise the contribution of Chambers of Commerce to growing and supporting their members and communities.

The Small Business Online Growth Program is a comprehensive and flexible learning program which enables small businesses to develop an online presence, build their online capability and improve their e-business capabilities.

The support provided to businesses that took part in the program included:

  • Six comprehensive “How To” business information guides and vodcasts
  • Advice line
  • Dedicated support website
  • 23 face to face training workshops
  • ‘First of its kind’ online diagnostic tool and
  • 12 hours coaching and mentoring per business.

The Program, which assisted over 1,600 Australian businesses, was recognised by the World Chambers Congress with the Best Small Business Project Award for its popularity and success in helping Australian businesses establish their online presence.

“We are greatly honoured that a program developed in Australia to help our local businesses take advantage of the power of the internet has been recognised by our international peers,” said Stephen Cartwright, CEO of NSW Business Chamber.

“The Small Business Online Growth Program was initiated following the startling reality that while 90% of Australian businesses have access to the internet, only 35% actually have a web presence. In a world where the internet is increasingly the first port of call for consumers, more Australian small businesses need to have a presence online – and that’s what we set out to change.”

Mr Cartwright said that the Online Growth Program exceeded all attendance targets with training workshop attendance exceeded by 127%, completion of online diagnostic exceeded by 178% and enrolment into coaching programs exceeded by 161%.

“There is a clear demand from Australian businesses to boost their online presence and we are very pleased to have had the opportunity to help over 1,600 businesses with that goal.”

This is an Australian Government funded initiative under the Small Business Online program.

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