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Demystifying paid advertising for improved website performance

Your new website is launched, and you are anxiously waiting for the return on investment through better engagement with customers, increased website traffic and more sales enquiries – not to mention solid online orders! However following your website launch, it can be many weeks before you benefit from your SEO rankings to drive organic traffic to your website. This makes paid online advertising a worthwhile investment to get more immediate returns, as well as boosting longer term traffic. In the following article, we provide an overview to the main online advertising options and tips on how to leverage them to your advantage....
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Flying-by-the-seat-of-your-pants as a digital strategy?

When it comes to digital strategy, many businesses often don’t understand what is involved or they don’t take the time to properly plan the implementation of their digital presence. ...
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How an upturned Bugatti solved my problem

Pondering the problem of the day - do you stare blankly at a beige cubicle wall, wallpapered with post-its and telephone lists, or the blinking screen of an empty Word document? For many of us, our creative problem solving is done within the confines of our offices – meaning that the solutions we adopt are traditional, learned approaches....
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Responsive Design the Only Way Forward is Sideways

I often get asked by clients, what are the best ways to insure my website supports mobile devices. The reply I use is quite simply that you have to ensure your site is built to support all devices no matter size, shape, platform, orientation or location....
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The art of innovation

Many of the nation's brightest business minds will gather in Sydney over 1-2 August to hear from international keynote speakers, such as Paul Bennett, who are changing the way we do business. ...
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One Second Ahead – Mindfulness as the core quality of performance

Take one moment to consider this; what mental quality would allow you to do your work (and live your life) even better in the future? I have asked this question to numerous people and often get answers like improved focus, more effectiveness, higher empathy and resilience. But while we can all agree to these qualities, the important question is; how do we achieve them?...
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Where does your website rank on Google?

When a potential new customer searches for the products or services your business offers, where does your business website rank? Do you know the most popular and relevant keywords for your product or service offering? How competitive are these keywords and could you be targeting other, potentially more profitable keywords for improved results? ...
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