Using paid advertising on Google is a great way to get your website in front of customers immediately, without waiting for natural search results to improve. Google Adwords offers your company a fantastic ability to target your audience depending on their content searches, driving qualified customers to your site. However the key is to establish, monitor and improve the Keyword selection and Ad content over time to increase the value of leads coming to your website.
Australian Business Consulting & Solutions can set a Pay Per Click (PPC) strategy, targeting consumers separately with different campaigns. Our goal is to take your search campaign to a new level, acquire more leads and sales – at a better average cost. At the end of the day, a great campaign is all about:
A well-managed PPC campaign closely monitors the success of your online advertisements and adjusts the keywords, creative elements and positioning of the advertisement to improve its appeal to consumers and achieve the best results. Using conversion tracking we test ad creatives against their ability to deliver actual sales, as the best performing ads based on CTR (click through rate) do not always produce the best sales conversion or the best Cost Per Acquisition (CPA). To achieve results today and ensure you do not pay more than you need we look at the following areas:
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