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9 Most Common Questions Graphic Designers Are Asked

Release Date

12 July 2016

Not a design day goes by without design studio being asked one of these questions. So we decided to place them in a blog post with a more in depth explanation. Below are the 9 most common questions Graphic Designers are constantly asked.
Common Design Question #1: “What do you design?”
Our design studio produces a variety of work in all kinds of formats; Digital, Print, Video, Signage, Branding to name a few. Some examples of work we have produced include Websites, Packaging, Brand Identities, Exhibition stands, Books, Annual Reports, Car Signage, Event Flyers, Infographics, Email campaigns, the list goes on! A job could be as small as a webtile or as large as graphics for a national billboard campaign (all fun, nonetheless).
Common Design Question #2: “How do you come up with a design?”
For larger projects we follow a design process which involves, brainstorming, gathering inspiration and creating mood boards to set the direction of the project. Generally we develop around 2-3 concepts which we present to the client. From there, we refine the concept and produce a first draft which goes back to the client for approval.
Common Design Question #3: “I have a PDF document that I need to change, can you edit it?”
This is a question we get asked quite often! A PDF (Portable Document Format) is a file format that has captured all the elements of a designed document as an electronic image that you can view, print, or forward to someone else. The best way to make changes is to go back to the native design file (Adobe Indesign or Illustrator) make changes and then remake the PDF. Although it is sometimes possible to edit PDFs, this is not a recommended way of making a change, as the original design file will not have your updated changes and you may not have the correct fonts (which is important for branding!).
Common Design Question #4: “Can you just get my logo from my website?”
When starting a design project you will be asked to supply your company logo as an EPS file as this is the native design file. The logo on your website will be a jpg or gif file and will be sized specifically for web – this means that when it is enlarged it will be pixelated and blurry (‘grainy’). An EPS (Encapsulated Post Script) file is the standard file type for logo creation and can be blown up to any size without losing quality. They also have a transparent background so can be used on other colours rather than having a white box around them.
Common Design Question #5: “Can I have it back today?”
Being in a deadline driven industry, designers are used to being put under pressure but with a constant workload, scheduling a job in may take time. It’s always recommended to allow extra time for your project and set realistic time frames to include all revision and approval steps.
Common Design Question #6: “Can you make it pop?”
Quite often designers are asked to make a design ‘pop’. While this feedback may give the designer the general idea, giving detailed feedback and specific examples (of what you like and don’t like) will be much more useful and get you closer to the outcome you are looking for.
Common Design Question #7: “Can you just photoshop it?”
While the answer is usually yes, it is possible to Photoshop nearly anything, it is however, not always the best option. Photoshopping can be extremely time consuming and not always a cost effective solution. Sometimes spending more time planning your photo shoot or sourcing an alternative image would be a much cheaper and time efficient option. Always check with your designer to see what they recommend.
Common Design Question #8: “Can you put it in a format that I can edit?”
This is a question that is also often asked by clients, but unfortunately the answer is usually no. Designers use specialized graphic design software, for example Adobe Creative Suite, so unless you have access and knowledge of this software it wouldn’t be possible or recommended to edit it yourself.
Common Design Question #9: “Can you use this image I found online?”
Images pulled from the Web are often low-resolution and do not reproduce well on printed pieces. They may be OK to use in a digital piece, like an HTML newsletter, but not in a print product. The other consideration is copyright and permission to use that image. If you need to source an image, designers have access to stock libraries where a license can be purchased to use that image.
Have a question you would like to ask one of our expert Graphic Designers? Comment below or give us a call on 1800 505 529 today.

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