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Start the New Year with a marketing strategy that provides real ideas for growth!

Release Date

26 June 2013

Developing a marketing strategy is one of those must do activities that unfortunately always seems too hard to do!  Business owners often get caught up in the day to day running of the business, regularly switching hats between operations, management, HR, sales and customer service with a little bit of marketing added in for good measure!
 
A robust marketing plan with activities that support the overall business objectives however is imperative for business success.  Too often businesses do not have a solid plan in place to regularly and consistently communicate their product or service offering to their target market.  Reliance on word of mouth and an existing customer base is fraught with danger in this ever changing society. 
 
Your marketing strategy plan should ideally include three distinct sections:
 
Section 1: Background & Planning

  • Business Objectives
  • Competitors
  • Target Market
  • Unique Selling Proposition
  • Pricing
  • Placement
  • Market Trends – current and future
 
Section 2: Strategic Activity Plan

  • Branding
  • Touchpoint Review
  • Marketing Collateral
  • Digital Strategy
  • Networking
  • Public Relations
  • Tradeshows
  • Direct Marketing
  • Advertising
 
Section 3: Detailed Activity Planner

  • Monthly activity planner & budget
 
By following this 3 step process, business owners will be informed about the market, have developed some activities to assist meet their business objectives and have a detailed, robust plan in place in order to regularly review, implement and measure the marketing activities developed.
 
 
Australian Business Consulting & Solutions provides expert marketing advice and recommendations for small and medium size businesses.  Our experienced marketing consultants have developed marketing strategy plans for a wide variety of clients across multiple B2B & B2C industries. 

If you would like to start the new financial year with a marketing strategy plan that provides real ideas for growth and need some assistance, contact us on 1800 505 529 or via email.

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