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Why is a good website so important?

Unlike your shop front, office or warehouse, your website remains conveniently open 24 hours a day, 7 days a week, and allows you to reach local, interstate and international clients.

A good website also enables your small business to compete on the same footing as much bigger organisations; and it helps shape customer perceptions of your business.

A good website can be a powerful, dynamic resource for a small business, giving you an online presence that can be seen by millions of potential customers.

The benefits of having a website will vary depending on the nature of your business, and the extent to which you choose to utilise available technologies.

A website can help grow your business through:

1. Improving your brand reputation

The look and feel of your website, and a good or satisfying user's experience, can help instill a level of trust in your business with customers and prospects and establish you as credible and professional. The internet also offers the opportunity for a small business to portray itself as or comparable to a big business and thereby compete on a more level playing field.

2. Cost effective marketing and promotions

A website enables you to promote your business more cost effectively and in a more sustainable long term way than through more traditional offline methods. You have the ability to update add to and change your content with minimal additional cost, reach a wide audience, capture and build a database of leads, conduct market research and generate interest through hosting competitions and promotions.

3. Market expansion

A website can be accessed anywhere, any time. This means a vast number of potential customers can find and reach you, even on a global scale, without overhead costs and infrastructure needed to set up a bricks and mortar presence in those markets.

4. Selling while you sleep

Because the internet never turns off, your website enables you to increase your hours of operation.

5. Add value and satisfaction

You can use your website to provide additional value to customers by offering them product information, tips, advice and general interest content that can inform and entertain.

6. Reduce cost of sale and processing

Many of the overheads associated with making sales to customers face to face can be reduced when selling online, giving favourable economies of scale.


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