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Google Adwords advertising

Using paid advertising on Google is a great way to get your website in front of customers immediately, without waiting for natural search results to improve. 

Google Adwords offers your company a fantastic ability to target your audience depending on their content searches, driving qualified customers to your site. 

However the key is to establish, monitor and improve the Keyword selection and Ad content over time to increase the value of leads coming to your website.

Creation of an Adwords account

Australian Business Consulting & Solutions can set a Pay Per Click (PPC) strategy, targeting consumers separately with different campaigns. Our goal is to take your search campaign to a new level, acquire more leads and sales – at a better average cost.

At the end of the day, a great campaign is all about:

  • the account structure
  • the copy
  • the landing pages.

The Adwords campaign will be set up to try and achieve the best possible Google quality score, which ultimately leads to a lower cost per click and thus lower cost per lead/acquisition.

Ongoing campaign management of an Adwords account

A well-managed PPC campaign closely monitors the success of your online advertisements and adjusts the keywords, creative elements and positioning of the advertisement to improve its appeal to consumers and achieve the best results.

Using conversion tracking we test ad creatives against their ability to deliver actual sales, as the best performing ads based on CTR (click through rate) do not always produce the best sales conversion or the best Cost Per Acquisition (CPA).

To achieve results today and ensure you do not pay more than you need we look at the following areas:

  • bidding strategies
  • click through rates and costs
  • conversional analysis
  • sales conversion rates.

For more information on how we can help your business, please give us a call on 1800 505 529 or send an email. Our Team are here to help.

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